COWtv Privacy Notice

Updated as of November 13, 2007

The COWtv Privacy Policy describes how COWtv and its subsidiaries treat personal information when you use COWtv services, including information provided when you use the COWtv website and service. In addition, the following describes privacy practices specific to the COWtv website and service. To understand how we treat the information you give us as you use COWtv, you should read this policy and the COWtv Privacy Policy.

Personal Information

• Non-Account Activity. You can watch videos on COWtv without having a COWtv Account or a COWtv Account. You can also contact us about a particular video without having a COWtv Account or a COWtv Account.
• Account-Related Activity. Certain other activities on COWtv-posting comments, flagging videos, or watching restricted videos-require you to have a COWtv Account or a COWtv Account. We ask for some personal information when you create a COWtv Account or a COWtv Account, including your email address and a password, which is used to protect your account from unauthorized access. A COWtv Account allows you to access many of our services that require registration.
• Usage Information. We may record information about your usage, such as when you use COWtv, the channels, groups, and favorites you subscribe to, the contacts you communicate with, the videos you watch, and the frequency and size of data transfers, as well as information you display or click on in COWtv (including UI elements, settings, and other information). If you are logged in, we may associate that information with your account. We may use clear GIFs (a.k.a. “Web Beacons”) in HTML-based emails sent to our users to track which emails are opened by recipients.
• Content Uploaded to Site. Any personal information or video content that you voluntarily disclose online (on discussion boards, in messages and chat areas, within your playback or profile pages, etc.) becomes publicly available and can be collected and used by others.

Uses

• If you submit personally identifiable information to us through the COWtv Sites, we use your personal information to operate, maintain, and provide to you the general and personalized features and functionality of the COWtv Sites, and to process any flagging activity or correspondence you send to us.
• Your account name (not your email address) is displayed to other Users when you send messages through the COWtv Sites and other Users can contact you through messages and comments.
• We do not use your email address or other personally identifiable information to send commercial or marketing messages without your consent or except as part of a specific program or feature for which you will have the ability to opt-in or opt-out. We may, however, use your email address without further consent for non-marketing or administrative purposes (such as notifying you of major COWtv Site changes or for customer service purposes).
• We use both your personally identifiable information and certain non-personally-identifiable information (such as anonymous user usage data, cookies, IP addresses, browser type, clickstream data, etc.) to improve the quality and design of the COWtv Sites and to create new features, promotions, functionality, and services by storing, tracking, analyzing, and processing user preferences and trends, as well as user activity and communications.
• We use cookies, clear gifs, and log file information to: (a) store information so that you will not have to re-enter it during your visit or the next time you visit the COWtv Sites; (b) provide custom, personalized content and information; © monitor the effectiveness of our marketing campaigns; (d) monitor aggregate metrics such as total number of visitors, pages viewed, etc.; and (e) track your entries, submissions, and status in promotions, sweepstakes, and contests. Your Choices
• You may, of course, decline to submit personally identifiable information through the COWtv Sites, in which case you can still view videos and explore the COWtv Sites, but COWtv may not be able to provide certain services to you.
• You may update or correct your personal profile information and email preferences at any time by visiting your account profile page.

Third-party Advertisers, Links to Other Sites

COWtv allows other companies, called third-party ad servers or ad networks, to serve advertisements within the COWtv Sites. These third-party ad servers or ad networks use technology to send, directly to your browser, the advertisements and links that appear on the COWtv Sites. They automatically receive your IP address when this happens. They may also use other technologies (such as cookies, JavaScript, or Web Beacons) to measure the effectiveness of their advertisements and to personalize the advertising content you see.

COWtv does not provide any personally identifiable information to these third-party ad servers or ad networks without your consent or except as part of a specific program or feature for which you will have the ability to opt-in or opt-out. However, please note that if an advertiser asks COWtv to show an advertisement to a certain audience (for example, men ages 18-34) or audience segment (for example, men ages 18-24 who have viewed certain channels of content) and you respond to that advertisement, the advertiser or ad-server may conclude that you fit the description of the audience they are trying to reach. The advertiser may also use information regarding your use of the COWtv Sites, such as the number of times you viewed an ad (but not any personally identifiable information), to determine which ads to deliver to you.

You should consult the respective privacy policies of these third-party ad servers or ad networks (see links below) for more information on their practices and for instructions on how to opt-out of certain practices. COWtv’s privacy policy does not apply to, and we cannot control the activities of, such other advertisers or web sites.

Currently, COWtv has relationships with the following third-party ad servers or ad networks:
More Information

COWtv adheres to the US Safe Harbor privacy principles. For more information about the Safe Harbor framework or our registration, see the Department of Commerce’s web site.

If you have additional questions, please write to us at:

COWtv
Attn: Privacy
450 Post Road East
Westport, CT 06880