Easton-Bell Sports Video

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Symbol Private | Posted On Wed, Jan 30

Afraid your favorite athlete might take a knockin’ on the noggin? Easton-Bell Sports (EBS) products can help soften the blow. A leading helmet maker, ESB caters to baseball, softball, football, hockey, cycling, and auto racing markets, as well as snow and motorcycle sports. Its items are sold under Blackburn, VistaLite, Easton, Giro, Bell, and Riddell labels. Through its Easton Sports unit, it is a top manufacturer and distributor of hockey sticks and baseball bats. ESB sells its products through retailers ranging from Wal-Mart to local sports shops and has licensing agreements for brands like Fisher-Price and Mongoose for its accessories. The company was created through a merger between Riddell Bell and Easton Sports in 2006.